JACK WHITTEN EXPO2025

Digital posters

Designed by Gabriella Riccobono
Fonts: Helvetica
New York, 2025
Jack Whitten Expo is a project that takes an existing exhibition—Jack Whitten: The Messenger— and creates a campaign around it. By workingwith shorter texts, typography is explored as an expression beyond its functionality and  legibility.

Through posters in different scales and for different situations a consistent visual system is created. Jack Whitten’s work implements a lot of texture and geometrical work which is something that this campaign transmits to the audience by creating intriguing layers that captivate the viewer. 

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